By Christine Outram | Founder, Startup with Christine 
(Serial entrepreneur with two acquisitions and 20 years of experience building scalable startups.)

💡 TL;DR

Even the best startup ideas fail without one essential skill: selling.
Here’s why sales—not product development—is the ultimate superpower for founders, plus a free Startup Founder’s Skills Matrix for Selling to help you master it.

Why Even Brilliant Startups Struggle to Monetize

This week, I met a founder—a former university professor—who just patented a life-saving medical device.

Clinically proven. Patented. Backed by studies.

And yet… sales? Zero.

“This prod

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In this short video, I show you how to quickly discover which customer acquisition path is the right path for your business.

Use this technique to inspire confidence in investors and to generate a concrete plan you can follow for yourself as well.

If you'd like a copy of the spreadsheet I use to create these models, you can sign up here.